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The Kansas City Climbing Community (formerly Club) desired a new logo to represent its members. I created a chevron design based on the acronym of the group - KCCC. Using thick, bold lines to symbolize the strength and intergity of it's members, as well as a color scheme to represent the layers of the earth (dirt, grass, rock/ice, sky), the logo is used on member cards, banners, t-shirts, and temporary tattoos.